In today’s highly competitive business environment, having a robust and well-designed website is not enough. You need to continuously monitor it for effectiveness and make the necessary changes to boost the conversion rate. It doesn’t necessarily mean that you need to adopt the latest trends or technologies. There are multiple other ways that can help a website’s conversion rate.
This article lists the top 5 most effective strategies to increase your online visibility and conversions. These strategies may require you to hire a web development company. Since they are experienced and have completed several projects across different niches, they can help implement the below strategies effectively. While it may increase the costs, you can more than recover them from the resulting revenue increase.
Importance of Conversion Rate Optimisation (CRO)
CRO is simply the process through which a website improves the percentage of visitors taking a desired action. This action can be anything, including buying the product/service, signing up for a newsletter, or clicking on a specific link. Why focus on the CRO? Your website may have 5,000 unique visitors every day, but the traffic is worthless if they are not performing the desired strategies.
Through CRO, the quality and worth of the traffic improve considerably. In simple words, you’ll start earning more without increasing spending. CRO may take some time to show results. But by following the below tips, we can ensure you that your traffic quality will improve in the least time. CRO is a science. It involves data-driven decision-making, A/B testing, analysing visitor behaviour on the website, and a lot more.
Most Effective Ways to Increase Conversion Rates
1. Give the Audience What They Demand
Although it seems the easiest strategy, it is misunderstood the most. Understanding the needs and wants is the prerequisite for business success. Despite this, very few businesses invest time and resources to understand the pain points of their customers. They feel that they know what the audience wants without undertaking any form of research. If that was the case, every business would be thriving.
Utilise industry reports, surveys, and website traffic to create profiles for your visitors. You can also use social media or tools like Survey Monkey to understand the audience. It will provide in-depth knowledge about the audience’s thought process. Use the findings to revamp your website, content, and promotional strategies. When done correctly, you will see a noticeable increase in website quality and sales.
Suppose you are selling clothing items. When a user is browsing the products, they are imagining themselves wearing those clothes. Therefore, the product images, videos, and descriptions should help them make an informed decision. If everything is generic, you are not giving any compelling reason to the audience to go through with the purchase. So, invest time, effort, and resources to understand your audience’s requirements.
2. Text-based CTAs
Users snack on content. It means that they don’t necessarily read through a blog or any other content from start to end. Human behaviour is irrational, and it is difficult to analyse or accurately predict their next action. Therefore, even if you have a well-designed call to action (CTA) button at the end of the blog or any other page, they may not even get to that point before bouncing to another webpage.
This is where a text-based CTA comes in handy. As it is properly aligned with the content, it does not appear out of place. It can compel users to complete the desired action i.e. click on the link. A well-written CTA can help evoke user emotion. Of course, this is only possible if you have an expert writer who has an in-depth understanding of the target audience. Also, as the below image indicates, most of the website traffic comes from mobile devices.
Figure 1. Percentage of mobile device website traffic worldwide (Source: Statista)
In a mobile device, the space is quite limited. Therefore, a text-based CTA is more suitable as it can blend with the rest of the content rather than displaying it separately.
3. Optimise Your High-Ranking Blogs
We are assuming your website has a dedicated blog section. If not, then set up one right now. Next, add high-quality blogs to your website. Once your blog is populated, you’ll notice that a few blogs perform better than the rest. These are your high-performing blogs. Within the high-performing blogs, notice the ones that generate high traffic but very few conversions.
The most probable cause of low conversions is the use of improper keywords and CTA. You need to work on these blogs. Play around with the keywords and the content itself. Keep doing it until you see the required improvements. Lastly, don’t be complacent. It means you should also play around with the blogs that generate high conversions. Remember, there’s always room for improvement.
4. Live-Chat Option
First, identify your high-performing web pages. Please note that we are not saying blogs, but webpages! Once you identify these web pages, implement a live chat option.
A visitor may require real-time information about product pricing, its features, or any other aspect. When a visitor knows they can get this information in real time, they are more inclined to tap on the chat button. With the required information in hand, they can make a more informed decision.
In our fast-paced world, no one wants to write an email and then wait for its response. Time is money and it has never been truer than today. You can also implement event-based messaging. For instance, if someone is hovering over the pricing section for a while or has been at the webpage for a minute or so, send them an automatic message. The purpose is to ask them for any queries they may have.
5. Social Proof
If you search for any product on Google, you’ll come across thousands of online stores. Is every website legit? Yes and no. But one thing is clear and it’s that a customer does not have the time to browse a thousand or more websites. In fact, they hardly have the time to go through 10 websites. So, if you want your website to stand out and then ensure the visitors convert to customers, then leverage social proof.
Reward your customers for creating user-generated content (UGC). It will compel them to leave positive, verifiable reviews on your website. Use these reviews as part of your marketing strategy. When other visitors come across these reviews, they’ll automatically believe your website is legit. It will compel them to buy from your website.
Final Words
This sums up our views on the top 5 ways to boost your website’s conversion rate. These are tried and tested strategies. So, there’s very little that can go wrong here. As a leading web development and design company in Islamabad, we can convert your website into a top-performing powerhouse. Contact us to set up a meeting for further discussion.
